Senior Performance Marketing (Data Analyst)

Company: EDWARD JONES
Location: Saint Charles
Posted on: November 19, 2022

Job Description:

At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 15,000+ branch offices where our more than 7 million clients live and work.

In a typical branch office, a financial advisor meets with clients and receives branch office support, so they can focus on building deep relationships with clients. Headquarters associates in St. Louis, Tempe and Mississauga provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. We continue to grow to meet the needs of long-term individual investors.Position Summary:

At Edward Jones, our clients' interests come first and data about them drives all of our Marketing decisions. This Senior Data Analyst will deeply understand our business and our clients and will proactively use that knowledge to help shape our Marketing efforts and deliver business value. This senior analyst will deeply engage across Marketing and surface opportunities in our advertising, our digital tools, lead generation strategies and our content and quickly turn those opportunities into tests and then actions. This role requires someone who has proven experience making data-driven decisions that deliver business outcomes and excels at translating insights into tangible results that help us better attract and serve prospects and clients.

Essential Functions:

• Proactively identify, size, forecast and prioritize opportunities with medium to broad impact where analytics can inform Marketing strategies, segmentation and other tactics through advertising, digital tools, lead generation and content optimization.
• Provide actionable insights to support business decisions and long-term strategy development, primarily by performing root cause, exploratory, sensitivity and scenario analysis, hypothesis testing, economic modeling, regression, and data visualization to identify patterns/trends/insights etc. on ambiguous business problems.
• Deeply understand Marketing strategies, objectives and measures and apply business acumen to understand the business problem. Able to independently identify the appropriate analytic approach to solve the problem or and engage other data teams to do so. Provide mentorship and feedback to others on analytic approach and leverage systems thinking to connect work to other strategic initiatives.
• Merge, cleanse and transform complex data from multiple sources (i.e. first and third party data through internal client data and/or Google Analytics) as needed for analysis and modeling. Develop advanced logic to structure datasets for analysis.
• Lead team to generate and incorporate insights into a cohesive story that clearly addresses business questions and influences decision making. Effectively lead the creation and communication of tailored messages to influence senior leaders regarding analytic ideas, approach, key takeaways and actionable insights.
• Understand and apply intermediate to advanced statistical concepts.
• Apply critical thinking to pressure test and validate logic and outputs against known sources and understanding of business. Proactively identify data quality issues and collaborate with other subject matter experts to identify solutions.
• Serve as a technical and functional data subject matter expert.
• Consult on data and analytic requirements for database development and system changes.
• Actively participate in industry and trade data and analytic communities in order to bring fresh ideas to the organization This position does not support sponsorship at this time.
  
  Business Expertise:
  • Anticipates business and regulatory issues; recommends product, process or service improvements Leadership:
    • May lead functional teams or projects/programs with moderate resource requirements, risk, and/or complexity
    • Participate in and frequently lead cross functional teams responsible for implementing projects in support of divisional or firm-wide business objectives
    • Takes constructive action with little to no direction from others.
    • Ability to prioritize and execute on multiple tasks/projects and adjust to changing priorities. Independently organize, plan & prioritize individual and team effort needed to ensure overall success of cross-functional projects.
    • Participate in and frequently lead cross-functional teams responsible for implementing projects in support of divisional or firm-wide business objectives. Responsible for the onboarding and mentorship of other data analysts. Problem Solving:
      • Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgement and identify innovative solutions
      • Issues typically arise daily with varying degrees of complexity. The Senior Analyst must have ability to identify the question(s), what data is needed, and then analyze and interpret the results to recommend solutions to senior & executive Firm leaders for a broad spectrum of business improvement opportunities in a clear and concise manner. The Senior Analyst must have the ability to execute on projects of a moderate to high complexity which involve cross-functional teams, and therefore must be able to collaborate well with associates and leadership throughout the firm, including external vendors.
      • The Senior Analyst should provide mentorship and guidance to others on effective problem solving Impact:
        • Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies; Identify, assess and mitigate moderate to high risks that would impact the area/division Interpersonal Skills:
          • Communicates complex ideas, anticipates potential objections, and persuades or influences others, often at senior/General Partner levels, to adopt a different point of view Experience Required:
            • 7-10 years' experience in relevant field
            • 7+ years
            • Previous analytical related experience is preferred. Financial Services industry experience is a plus. Education Required:
              • Bachelor's Degree required with an emphasis in finance, business, economics, data science, math or analytics preferred. Relevant work experience will be considered. Functional Knowledge:
                • Requires specialized depth and/or breadth of expertise in own job discipline or field
                • Advanced experience interacting with various database and file storage systems (DB2, IDMS, Oracle, Hadoop, NoSQL). Advanced experience with data manipulation languages such as SQL, Impala, PL/SQL, Hive, Pig, XML required. Advanced knowledge of statistical concepts and analytic techniques, including descriptive statistics, forecasting, economic modeling, various regression techniques, exploratory analysis, and variance analysis required.
                • Experience with statistical tools such as SAS, SPSS, R, or Python preferred.
                • Experience using Microsoft Excel, including use of pivot tables, formulas, macros, vba, charts/graphs.
                • Proficient with visualization tools such as Tableau, PowerBi, or MicroStrategy.
                • Strong analytical, critical and systems thinking required.
                • Ability to research industry best practices and apply to work.
                  • 100 Best Workplaces for Millennials in 2022, published Fortune July 2022, Great Places to Work - data as of March 2022. Compensation provided for using, not obtaining, the rating.
                    • Edward Jones was recognized as one of the Best Workplaces for Millennials by Great Places to Work - and Fortune - magazine. The privately held firm ranked No. 2 overall, in its fourth appearance on the list.2022 Fortune Best Workplaces for Women, published September 2022, research by Great Places to Work -, data as of August 2021. Compensation provided for using, not obtaining, the rating.
                      Edward Jones has been named to the 2022 Best Workplaces for Women list by Great Places to Work - and Fortune - magazine, ranking No. 45.2022 Fortune's 100 Best Companies to Work For, published April 2022, research by Great Place to Work -, data as of August 2021. Compensation provided for using, not obtaining, the rating.

                      For the 23rd time, Edward Jones has earned a spot on the Fortune 100 Best Companies to Work For - ranking by Great Places to Work - and Fortune - magazine. Edward Jones ranked No. 35 on the prestigious 2022 list.2022 Best Places to Work For LGBTQ+ Equality, Great Place to Work - in partnership with Human Rights Campaign Foundation, published Equity Magazine January 2022, data as of July 2021. Compensation provided for using, not obtaining, the rating.

                      Edward Jones scored 100 percent on the Human Rights Campaign Foundation's 2022 Corporate Equality Index (CEI) the nation's foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality. The ranking designated Jones as one of the best places to work for LGBTQ+Equality.Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate:
                      Salary: $90628 - $154313
                      Category: Headquarters

Keywords: EDWARD JONES, Saint Charles , Senior Performance Marketing (Data Analyst), Professions , Saint Charles, Missouri