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Marketing Data Analyst

Company: Informa
Location: Saint Charles
Posted on: June 6, 2021

Job Description:

Job Description

We are seeking a full-time Data Analyst to work across the Agriculture Group. You will lead management, analysis, and reporting of customer data for the group.

The successful candidate will have a technical skill in data management but also an aptitude for marketing and how the data will be used.


  • Work with centralized data services and application support teams to lead quality assurance, API integrations, uploads, and other data-related challenges and opportunities
  • Assist with database administration, data consolidation, data analysis and process documentation
  • Develop consistent approach to data across portfolio to enable roll-up reporting
  • Analyze and problem solve issues with current and planned systems as they relate to the integration and management of data
  • Reporting of marketing analytics including, but not limited to, website traffic, event registration, subscriber growth, and other data points
  • Develop and monitor personalized website experiences and content served based on personas and past engagement
  • Instill SEO best practices across digital assets, optimizing sites through third party tools
  • Develop reports and dashboards with multiple data sources to provide insights to the business
  • New audience development and database growth across digital assets
  • Travel to industry events as needed
  • Additional duties and special projects as needed

Keywords: Informa, Saint Charles , Marketing Data Analyst, Other , Saint Charles, Missouri

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