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Marketing Specialist - Manufacturing Technology

Company: QTE Manufacturing Solutions
Location: Saint Charles
Posted on: June 6, 2021

Job Description:

Description:

Seeking a motivated self starter that is interested in helping US manufacturers in the Midwest region solve their manufacturing challenges through marketing efforts for the core software and hardware brands we represent, as well as related services. You will be the resident marketing expert and responsible for the management and execution of the marketing strategy. You will have direct access to management and team resources to complete duties and will be expected to report progress and results regularly. There are a lot of exciting initiatives in process! We are launching a new product line, expanding into a new market for our flagship product line, and also relaunching an existing product offering. This is an opportunity to be part of the growth of these areas and directly see your efforts turn into revenue!


Key Responsibilities:

  • Expand and execute our marketing strategy

  • Create marketing content for email, web, and social platforms

  • Manage content on the website and optimize for SEO

  • Assist team with managing LinkedIn/relevant social presence

  • Generate monthly newsletters and/or other relevant consistent communication to customers and prospects.

  • Leverage existing marketing materials available from our core brands as well as generate relevant material for our own initiatives.

  • Develop and maintain marketing segmentation based on product fit.

  • Develop and execute marketing campaigns to generate awareness and sales.

  • Report metrics and project updates at weekly team meetings.

  • Create and execute a monthly marketing plan that compliments the efforts of our core brands on relevant media platforms.

  • Work with various departments and strategic partners to generate content for marketing efforts.

  • Manage and coordinate live events such as technology showcase events, new product release events, webinars, etc.

  • Manage projects and initiatives to budget.

 

Experience/Skills:

  • Must have a high mechanical aptitude and/or interest/experience in  manufacturing

  • Associate or Bachelors in Marketing or related field

  • 3+ years of experience

  • Strong verbal and written communication skills

  • History of project management

  • Knowledge of Zoho Marketing Hub or similar platform is a plus.

  • SEO knowledge and use of Google tools and Yoast SEO a plus.

  • Ability to track results/metrics and utilize for constant improvement.

 

About QTE:

QTE Manufacturing Solutions provides technology to Midwest CNC Manufacturers specifically in CAD/CAM, Metrology, and shop floor communication systems. The technology solutions coupled with our training, support, and related services creates a powerful resource for our customers and target companies. Our core brands are Mastercam software, Verisurf software, CIMCO software and API Metrology hardware. We are an authorized reseller of these brands in Missouri, Kansas, Tennessee, Arkansas, Oklahoma, and Southern Illinois and have been in business since 1985. 

Keywords: QTE Manufacturing Solutions, Saint Charles , Marketing Specialist - Manufacturing Technology, Other , Saint Charles, Missouri

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