Copywriter (Automotive Retail)

Company: Borgmeyer Marketing Group
Location: Saint Charles
Posted on: May 8, 2022

Job Description:

Looking for a chance to show off your writing skills creating persuasive content for automotive retailers? That's what we do and that's who we need. We represent dozens of dealerships across the country, each needing a unique message and approach for their market. The content could be programmatic videos, podcast spots, display ads, out-of-home boards, CRM emails-even those venerable broadcast TV and radio spots. Still interested? Good! Here's the obligatory list of Primary Job Responsibilities:Develop persuasive copy, delivering client's key message to engage viewers/consumersConcept and develop scripts for video and audio (TV/radio) spotsWrite copy for brochures, outdoor boards, emails and other forms of advertisingDetermine what makes the client's services appealing to consumersWork with art directors to visually develop concepts Be able to present your concepts and take constructive criticismMonitor and change campaign message to improve effectivenessResearch competitors and keep abreast of market trendsSecure, coordinate and direct voiceover talent to complete spots Work with account team to determine client needs and budgetUse our project management system to manage jobs in which you are involvedEnsure projects stay within budgetProof copy for spelling and grammatical errorsRevise and edit content as needed or directed by client/account teamRespond to feedback in a timely manner Work within tight deadlinesHave an automotive advertising background? Great, but it's not a requirement. This position will be filled by a sharp and creative individual that can keep organized and on task. Great communications skills are a MUST as this person will be included in all facets of the creative process from conception to completion. Here are the rest of the Job Qualifications:Bachelor's degree (or equivalent experience) in Communications, Journalism, or other field of study where you are required to know AP Style and proper sentence construction. (You will constantly be asked to violate those rules, but you must know them first.)Strong organizational skills. (we juggle multiple projects at once, so it's good to have your 'stuff' together!)1-2 years agency experience desired but not required.U.S. citizen or holder of a valid work visa. (We'll need to see the appropriate documents.)A stopwatch. (Just kidding-we'll provide all necessary equipment.)

Keywords: Borgmeyer Marketing Group, Saint Charles , Copywriter (Automotive Retail), Advertising , Saint Charles, Missouri