Copywriter (Automotive Retail)
Company: Borgmeyer Marketing Group
Location: Saint Charles
Posted on: May 8, 2022
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Job Description:
Looking for a chance to show off your writing skills creating
persuasive content for automotive retailers? That's what we do and
that's who we need. We represent dozens of dealerships across the
country, each needing a unique message and approach for their
market. The content could be programmatic videos, podcast spots,
display ads, out-of-home boards, CRM emails-even those venerable
broadcast TV and radio spots. Still interested? Good! Here's the
obligatory list of Primary Job Responsibilities:Develop persuasive
copy, delivering client's key message to engage
viewers/consumersConcept and develop scripts for video and audio
(TV/radio) spotsWrite copy for brochures, outdoor boards, emails
and other forms of advertisingDetermine what makes the client's
services appealing to consumersWork with art directors to visually
develop concepts Be able to present your concepts and take
constructive criticismMonitor and change campaign message to
improve effectivenessResearch competitors and keep abreast of
market trendsSecure, coordinate and direct voiceover talent to
complete spots Work with account team to determine client needs and
budgetUse our project management system to manage jobs in which you
are involvedEnsure projects stay within budgetProof copy for
spelling and grammatical errorsRevise and edit content as needed or
directed by client/account teamRespond to feedback in a timely
manner Work within tight deadlinesHave an automotive advertising
background? Great, but it's not a requirement. This position will
be filled by a sharp and creative individual that can keep
organized and on task. Great communications skills are a MUST as
this person will be included in all facets of the creative process
from conception to completion. Here are the rest of the Job
Qualifications:Bachelor's degree (or equivalent experience) in
Communications, Journalism, or other field of study where you are
required to know AP Style and proper sentence construction. (You
will constantly be asked to violate those rules, but you must know
them first.)Strong organizational skills. (we juggle multiple
projects at once, so it's good to have your 'stuff' together!)1-2
years agency experience desired but not required.U.S. citizen or
holder of a valid work visa. (We'll need to see the appropriate
documents.)A stopwatch. (Just kidding-we'll provide all necessary
equipment.)
Keywords: Borgmeyer Marketing Group, Saint Charles , Copywriter (Automotive Retail), Advertising , Saint Charles, Missouri
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